Staycation Stories
Retractable Banner
May 2024
While working at M Creative in the spring of 2024, I was tasked with designing a retractable banner and branded materials for the Winston-Salem and Forsyth County Public Schools summer reading program. The campaign aimed to engage young readers while also appealing to parents and community members who might be inspired to donate to the program and its sponsors.
Working from the annual theme, Staycation, I created an illustration using Adobe Fresco, drawing inspiration from traditional American children's books. I used flat jewel-tone colors and a pastel crayon texture to capture the attention of both children and their parents.
To balance the playful illustration style, I paired it with a clean, geometric sans-serif typeface—creating a visual contrast that blends youthful energy and whimsy with timeless sophistication.
My proposed illustration for the year’s program, featuring a young reader getting lost in a good book.