ABC of NC
2022 Impact Report
March 2023
In early 2023, a prominent local autism awareness and therapy organization named ABC of NC approached M Creative to lead the visual direction and content layout for their annual impact report.
To visually reflect the organization’s mission, I drew inspiration from the interior of their building, using its clean, bright color palette as the foundation for a vibrant triadic scheme. I combined this bold palette with a system of tessellating geometric forms, creating a distinctive and ownable visual identity that was both engaging and cohesive.
The report’s content ranged from donor lists and financial summaries to personal stories, trivia, and historical highlights. I developed a flexible set of layouts to accommodate this wide scope while ensuring the design remained accessible and reader-friendly—particularly for individuals on the autism spectrum.
